The Greater Irvine Chamber and the Orange County Inland Empire Small Business Development Center are partnering to host a four-week immersive course on AI, Mastering AI to Enhance Workflows, Drive Results & Increase Revenue, on Wednesdays, 4 – 5:30 p.m., from August 28 through Sept. 18. The series is presented in a hybrid format, with the first and fourth workshops held in person at the Greater Irvine Chamber and the second and third workshops held virtually.
 
This series of workshops is ideal for power users, beginners, and anyone in between who wants to maximize AI to enhance workflow and positively impact business growth. It will cover the latest information available—80% will be new content from the June 2024 series—making it ideal for previous and first-time AI workshop series attendees. Attendees are encouraged to complete all four workshops in the series but can attend any combination.

A link for the virtual workshops will be provided upon registration. Attendees, please bring a laptop to the in-person workshops to participate and get the most out of the learning exercises that will be covered during the workshop.
 
Course schedule:
WEEK 1 (in-person):
Wednesday, Aug. 28 – Starting the AI Journey
Week one of this course is designed to equip small business owners with essential AI knowledge. Participants will learn how to start their AI journey, prioritize tasks through ranking exercises, set performance benchmarks, and begin prompting with three-generation language models.

WEEK 2 (virtual):
Wednesday, Sept. 4 – Align Marketing with AI
Dive deeper into using AI to unlock powerful marketing insights from Google Analytics. Learn techniques to seamlessly align marketing efforts with these insights, driving tangible results for your small business. Live demos and interactive sessions will be presented to break down your website traffic to generate personalized and relevant marketing campaigns in seconds.

WEEK 3 (virtual):
Wednesday, Sept. 11 – Use AI to Convert Visitors to Buyers
Learn how AI-powered behavior analytics can track hidden patterns and insights and identify what areas of your website convert visitors to buyers. The bottom line is that you will learn new tools that will lead to business growth.

WEEK 4 (in-person):
Wednesday, Sept. 18 – Implement AI Tools
Participants will work through a real-world case study, applying the tools and knowledge gained in previous weeks. Through live demos and interactive exercises, attendees will learn how to implement AI solutions.
 
Certificates of completion will be awarded to attendees who complete all four workshops and schedule or complete a FREE one-on-one session with an SBDC AI expert. (One-on-one sessions completed in conjunction with the June 2024 series are accepted for this criterion.)
 
The in-person workshops series will be held at the Greater Irvine Chamber, 36 Executive Park, Suite 100. Registered attendees will receive links for the online workshops. Registering for the first workshop reserves your spot for the entire series; no duplicate registrations are necessary.
 
The course is free for Greater Irvine Chambers and SBDC guests, and $55 for non-members. Pre-registration is required. Space is limited; register early.