The Digital Matrix: New Rules for New Realities featuring Professor Venkat Venkatraman, Boston University. As every industry digitizes, companies find themselves at an inflection point: Past rules—perfected in the industrial age prove inadequate, while new rules—that recognize the centrality of digital technologies—haven’t yet been perfected. This presentation focuses on the digital transformation opportunities and challenges faced by today’s incumbent leaders in different sectors: how to simultaneously defend the current business model and design the new business model for the digital future. Professor Venkatraman will highlight the core framework of The Digital Matrix involving three types of players interacting across three phases of transformation to create new modes of value creation and capture. Subsequently, he will enumerate a set of rules for recognizing and responding to the digital shifts underway. The core thesis is that digital business transformation is the defining leadership issue for this generation of managers—across functions, irrespective of industries or geographies.