Need to Get a New Employee or Contractor Up to Speed on All Things Digital Quickly? Have your new employee or contractor attend this search/digital marketing bootcamp taught by search marketing veteran & guru, Laura Thieme, CEO of Bizwatch, named one of the Top 100 Most Influential Marketers and Top 20 PPC Experts. Basics of SEO & Pay Per Click: (9 to 11:30 am) Keyword discovery - a major component of your digital marketing secret sauce Sources for research How to analyze your existing keyword data How to choose a super keyword list How to test your keywords in 8 minutes! How to prioritize your keywords for your organic campaigns Keyword research time provided during bootcamp Conduct SEO Audit Set up Bizwatch account prior to bootcamp, to get the initial SEO report if you do not already have a Bizwatch account, sign up here (your first report is free) Review your SEO reports Review keyword groups and get recommendations on how to improve Re-write metatags for home page & two new categories/sections on your site We will be using Google Docs/Sheets online as part of this process (template will be shared with you prior to the bootcamp) Nuts & Bolts of Optimizing Your Website Ethical Secrets to Achieving Top 5 Organic Rankings Find out if Google+ is Really Necessary for Organic Rankings How to Get New Content Picked Up & Indexed Fast What to do when you lose rankings, or how to figure out why you're not ranking on the 1st page of Google and/or Bing organic rankings 1:1 Coaching Sessions (11:30 - 12:30) Lunch (12:00 - 1 pm) Lunch will be provided (please let us know if you have food allergies) 1:1 coaching sessions will take place during lunch to maximize learning benefit The Essentials of Paid Search Advertising & Social Media (1:00 to 3:30 pm) Learn the Fastest Ways to Acquire New Customers using Google 10 Mistakes You Might be Making with Your Adwords Campaign How to Set Up Your First Campaign (Text, Display, Remarketing & Video) Secret Sauce to Increasing Conversion Rates & Lowering Cost Per Acquisition Understanding Measurement & Attribution Challenge New Ways to Track Digital to Offline Phone Call Conversions Does Bing Matter? Learn basics of Bing advertising, differentiators How to acquire new customers using Facebook Learn about boosted posts vs special promotions on Facebook Tracking ecommerce sales using boosted ads & Ads Manager Facebook Customer engagement & retention using other forms of social media Twitter, Instagram, Pinterest Who should attend? Retailers Small business owners Marketing managers relatively new to search Search marketing newbies working for companies located in Orange County Please note if you are working for an agency in town, special permission is required from the instructor You Should Attend If You Are Responsible for Google Adwords & PPC campaigns, ideally spending >$1,000k/mo SEO Strategy Social Media Strategy New Customer Acquisition Digital Marketers In-House and/or Vendors About the Instructor, Laura Thieme, CEO of Bizwatch Ms. Thieme founded her first search marketing company, Bizresearch, in 1997, long before there was a name for our search marketing industry (often referred to as Digital Marketing). Thieme's search marketing agency created software, leading to her second company, SMI Analytics DBA Bizwatch, in 2010, an online software platform that audits & analyzes Adwords Pay Per Click, SEO & social media campaigns to improve revenue and lower cost per new customer acquisition. Thieme has worked with major brands including TOMS Shoes, Burt?s Bees, U.S. Education Corp, CRE Rentals, M/I Homes, MicroCenter, Collin Street Bakery, Levenger, Pier 1 Imports, SpaFinder.com, and JCWhitney Automotive. Thieme has presented at over 45 Search Engine Strategies (SES) & Search Marketing Expo (SMX) conferences on integrated paid search and SEO trend analysis, campaign management, and most recently mobile advertising and keyword discovery in the United States, Canada, the United Kingdom and Sweden. Thieme has led executive retreats in Southern California (Laguna Beach) and Michigan (Mackinac Island). Thieme has served as an expert witness involving SEO and trademark infringement in metadata and analyzed to determine damages. Thieme has been featured in the New York Times, Internet Retailer, TechNewsWorld, EcommerceTimes, CBS Marketwatch, New York Daily Post, Business First, Investors Business Daily, Columbus CEO, Columbus Dispatch, The Daily Reporter, MarketingSherpa, SearchDay, SearchEnginewatch.com and ClickZ.com. Thieme was featured as a Rising Star in Columbus CEO, and Women to Watch in Columbus Ohio?s Business First. She was nominated for Outstanding Woman in Technology in 2011. She has been named by her peers as Top 100 Most Influential Marketers and Top 20 PPC Experts. Ms. Thieme developed a search marketing syllabus for The Ohio State University's Fisher College of Business, and taught the course in 2007-2008. Many of her students have gone on to enjoy a career in search marketing and are account execs at major companies nationwide. Thieme graduated from Ohio State University in 1993, in a completely non-related area of study, Russian & International Studies. Laura Thieme is Google AdWords certified. Bizwatch is a Google Partner. Bizwatch measures, trends, interprets and analyzes PPC, SEO and social media conversion data, and offers performance audits as well as monthly reports.