Are prospective customers finding you on the web? Search engine optimization is a critical element of your online marketing strategy. When your potential customers are utilizing major search engines like Google, Yahoo or Bing, ensure they will find you and be able to link to your website or blog. In this information-packed workshop we will focus on essential Google/SEO strategies and best practices a small business or organization should understand in order to effectively leverage SEO/Google.

In this workshop we will cover:

• Content marketing and the importance of content for SEO and social media
• Online reputation management
• Benefit of reviews and leverage via social channels
• Video reviews and testimonial videos for content
• Google My Business View
• Business owner, staff and employee involvement on social is an easy place to get likes and followers
• Consistent branding - NAP 
• Domain names
• Onsite SEO and how important Meta Tags, Keyword Density, NAP exact match, Structured Data
• Preferred apps and tools Wordpress, Google Analytics, Google Webmaster Tools, Wordcounter.net, etc
• Engagement
• Leveraging the content on your site
• Target your customer
• Get in front of your audience at the right buying, purchase cycle purchase behavior with Google Adwords
• Future of search, Automation, Voice Search, Location Targeting, Mobile Search Keywords v. Desktop

Our Workshop presenters are:

The LocalSEOSItes a Google Partner and 2014 Google AdWords Allstar Team
 
Andrew J. Lopez Co-Founder of LocalSEOSites & Google AdWords ambassador.
 
Andres Gutierrez LocalSEOSites Director of Support
 
Ron Fortier LocalSEOSites Director of Production